As the web editor and staff writer for Divine Caroline and later More, I maintained the website and Facebook account of the style- and beauty-focused brand. A Meredith publication, More reached thousands of readers on a daily basis, despite it's relatively new status. Because it was new, the brand allowed for day-to-day experimentation which was a valuable experience. I learned how to write informative and eye-catching articles and promote those articles in a way that encouraged readers to invest. Additionally, I learned to navigate the ins and outs of search engine optimization to make sure we were writing the articles readers were looking for.
All of my Divine Caroline and More work can be found here.
As a senior journalism student at Drake University, I participated in a one-semester capstone project in which we—19 upper-class students and a faculty advisor—created a publication from scratch. The result was Think Mag, an award-winning online news magazine and tablet produced for Midwesterners by Midwesterners. During that semester, I served as the Think Mag editor-in-chief. I learned to develop a brand, manage a staff, maintain a website, promote a product and edit. I did lots and lots of editing.
While most of my time was spent managing the staff, I did contribute my own work to the Think Mag website. I wrote a weekly column called "Wiki Wednesday," delving into interesting Wikipedia articles relevant to the Midwest. I also created aggregated content when needed—about a Chicago artist and, later, about the Wisconsin Film Festival—and designed various infographics, images and tablet layouts.
As an aspiring writer, I write a lot, often more than I publish formally. But writing independently gives me the freedom to experiment, practice, and pursue passion projects. One summer, I went to the movies every week to write a new review for a blog I called Buy, Borrow Blow Off. The following year, I wrote about the female experience at a stand-up open mic.